From Traditional Warungs to Minimarkets: A Case Study of Changes in Consumption Behavior in the Village Community of Sukasirna, Jonggol District, Bogor Regency

Jeje Fauzy; Moh. Faiz Maulana

Authors

Jeje Fauzy Universitas Nahdlatul Ulama Indonesia, Jl. Taman Amir Hamzah, Jakarta Pusat, DKI Jakarta
Moh. Faiz Maulana Universitas Nahdlatul Ulama Indonesia, Jl. Taman Amir Hamzah, Jakarta Pusat, DKI Jakarta

Keywords:

consumptive behavior, traditional shop, minimarkets.

Abstract

The times and economic growth in Sukasirna Village have changed the behavior of the village community. The shift from traditional to modern lifestyles has led to changes in people's spending patterns. This change is reflected in the shopping or consumptive behavior of the Sukasirna Village community, which has changed from traditional shop to minimarkets. The purpose of this study was to determine the cultural shift of rural communities in consumptive behavior patterns from traditional shop to minimarkets. In addition, I also want to see the factors that influence people's decisions to shop at minimarkets compared to traditional shop. This research uses descriptive qualitative research method. The research location is in Sukasirna Village, Jonggol District, Bogor Regency. Data collection techniques using in-depth interviews, observation and documentation. Data analysis techniques are data collection, data reduction, data presentation and data verification. The results obtained from this study are changes in the shopping or consumptive behavior of the Sukasirna Village community from traditional shop to minimarkets caused by several factors, one of which is that minimarkets provide convenient shopping facilities, and goods that are more complete than traditional shop

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